Testimonial Production Pricing

Know what you'll pay. Know what you'll get.

Video production is complicated enough. So we made our pricing as easy as our service. Turn one recorded customer interview into multiple high-value testimonial videos, and pay only for what you need.

Remote Recording

$0
for the first hour per session

Video Editing

$0
per 30 seconds of final video
Unlimited Revisions
Ask for as many changes as you need. You pay for the finished videos, not the changes it takes to get them right.
First Video Guarantee
If you are not happy with the footage or the edited video from your first engagement, you get your money back.
Dedicated Producer
Customer Coordination
Customer Interview Design
Director-led Recorded Interview

This and more included in every project.

Optional add-ons available. See full price sheet.

Return on Investment

Make the most of every customer interview

You often only get one opportunity to interview a customer, so every testimonial interview is designed around your business priorities to capture as much valuable customer content as possible.

Maximize your ROI for:
Sales EnablementSocial Media CampaignComplete Funnel
Planned Stories
Choose from our library of full-length story arcs based on your customers and desired business outcomes.
Planned Clips
Capture additional video for covering messaging points, arming sales, and for use in campaigns.
Unplanned Stories & Clips
We review the footage to identify valuable new stories and clips that we weren’t expecting to capture.

Your customers supply the proof.
We turn it into videos that get business results.

We start from the results you need and work backwards: the customers to feature, the questions to ask, the videos to make.

01. Strategy

A strategy based on your business priorities will be used to identify which stories to tell, which proof points to capture and from which customers. You’ll also decide how you want your videos to look.

02. Interview Design

Interview questions are designed around the unique experiences of your customers in order to tell stories that are aligned with your business goals, and to capture as many proof points as possible.

03. Customer Coordination

Introduce your customer to your producer by email, and we handle the rest: scheduling, gear kit delivery, and preparing them for their interview.

04. Director-led Interview

Your customer joins with a remote director in an online recording session where the director helps them get set up, ensuring professional video and audio, and they conduct the interview.

05. Content Harvest

The director immediately hands over the footage to our editors, and they begin editing your planned stories and clips. We also review the footage to identify additional stories and clips that weren’t planned.

How much do testimonial video projects typically cost?

Every price is built from three things: recording time, finished video, and the optional add-ons you choose. No packages to pick from, and no paying for videos you don’t need. The projects below are examples, not a menu; yours is built around what you need your videos to do.

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Single Story

Example Use Case: You want one strong customer story you can use everywhere: one customer, one interview, one full-length video.

1 x Director-led Interview (1 hr)
1 x Full-length Story (about 3 min)
1 x Gear Kit
Estimated Cost
$2,099

You usually get one shot at a customer interview.

Make it count. One recording can be planned around your goals to give your team every story and clip it needs, instead of just one video.

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Sales Enablement

Example Use Case: You want to give sales the proof to close more deals and shorten sales cycles: two customers, one full-length story each, aimed at different buyer types, plus several short objection-focused clips featuring both of them.

2 x Director-led Interviews (1 hr each)
2 x Full-length Stories (about 2.5 min each)
5 x Objection-focused Clips (about 1 min each)
2 x Gear Kits
Estimated Cost
$4,998
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Social Media Campaign

Example Use Case: You want to build a social media campaign around one of your star customers to generate demand and qualify traffic, by sending viewers of short social media clips to full-length stories.

1 x Director-led Interview (1 hr)
3 x Full-length Stories (about 2.5 min each)
6 x Social Media Clips (about 45 sec each)
1 x Gear Kit
Estimated Cost
$3,899
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Complete Funnel

Example Use Case: You want testimonial videos targeting multiple customer types across each stage of their buying cycles, adapted to multiple channels, and designed to move buyers from awareness to conversion.

3 x Director-led Interviews (1 hr each)
6 x Full-length Stories (about 2.5 min each)
12 x Clips for Multiple Channels (about 1 min each)
3 x Gear Kits
Estimated Cost
$9,897

Build a project around your unique business needs and get a custom quote by booking an intro call.

Testimonial Production Rates

Service
Rate
Remotely Recorded Interview

For the first hour of each session.

$1299
Additional 30 minutes

Extend the duration of a recording session.

$400
Customer Gear Kit

Deliver a tripod and professional microphone to your customers, for them to keep.

$200
Video Editing

Per 30 seconds of final, edited video.

$100

Have a question or want more information? We are here to help!

Frequently Asked Questions

Most engagements land between about $2,000 and $3,500, depending on how many videos you want from the session. The rates above are the building blocks; after an intro call you’ll get a proposal with an exact number for your project.

You’ll see a first cut within about five business days of the recording, and most projects are fully delivered in about ten.

It depends on the job each video is doing. A complete customer story usually runs a few minutes, while clips typically run one to two minutes. Recommended lengths are part of the plan we build with you.

A planning conversation up front, an email introducing us to your customer, and review time as the videos come back. We handle the scheduling, prep, recording, and editing in between.

About an hour and a quiet room. If you elect for Gear Kits as part of your project, we’ll ship them a gear kit with a tripod and a professional microphone, theirs to keep, and the director handles setup with them at the start of the session.

If you’re not happy with the footage or the edited video from your first engagement with us, you get your money back.

You’re welcome to join the session, and your priorities are already built into the questions. The director leads the conversation itself, so your customer stays relaxed and the interview stays on plan.

Sessions are remote by design. Nobody travels, your customer joins from wherever they are and a live director guides them through the interview and recording process, to ensure video and audio are professional.

Book an intro call. We’ll walk through pricing for your situation, map which customers and stories fit your goals, and follow up with a priced proposal.

A typical interview yields two to three full-length customer stories and several standalone clips. We review the full recording to find every story worth telling, and you choose which ones to take.

Still have questions? An intro call is the fastest way to get answers.