Win the Buyers You’re Losing to Weak Customer Proof
When buyers can’t see what working with you looks like, they fill the gap with cautious assumptions. The Toolkit shows you exactly where those gaps are, what they’re costing in lost revenue, and the three customer stories that would close them. Yours free, ready in 30 minutes.
Built on a decade of expertise producing strategic testimonial videos
Instant access to all 4 tools.
Free. No credit card. No sales call required.
What’s in the Toolkit
Each tool’s output feeds the next, so by the end you have a defensible revenue number, a coverage map, three named customer stories, and the outreach to land each one.
Revenue Gap Calculator
Quantify what missing customer proof is costing your pipeline. The math runs on your own funnel data, so the answer reflects your real business, not industry averages.
Customer Proof Audit Scorecard
Score your customer proof across 5 dimensions. See exactly where your buyers are filling gaps with cautious assumptions about you.
Evidence Gap Worksheet
Pick the three customer stories most likely to convert the buyers you’re losing. Each one tied to a specific named customer.
Customer Participation Playbook
Get more customers to participate, including the contacts you’ve been putting off asking. Outreach templates plus the responses that handle hesitation.
Why This Toolkit Is Different
The toolkit is built on a single insight: when your customer proof leaves gaps, buyers quietly fill them with cautious assumptions, and lost revenue is the cost.
The four tools above make that dynamic visible and actionable. They show you exactly what those gaps are and how much they’re costing, which stories and customers are best positioned to close them, and how to ask in a way that gets those stories on record.
Drawn from a decade of producing strategic customer videos for B2B software companies and trade associations.
This Toolkit Is Designed for You If...
“88% of marketing teams report at least 10% conversion lift from testimonial videos versus campaigns without them.”
Vocal Video, 2020 survey of 456 marketing professionals
The toolkit turns “we should do more testimonials” into a defensible plan: a revenue number, a coverage map, three named customers, and the outreach to land their stories.
Free. No credit card. No sales call required.
