How to Get Budget for Testimonial Videos
Testimonial videos keep losing to budget lines with a clearer payoff. Here's what the request is missing, and how to build one that gets funded.
Why Your Best Customer Hasn’t Said Yes
Asking for testimonials and hearing nothing back? Silence usually isn't a "no". Here's why happy customers go quiet, and how to ask so they reply.
Don’t Film Your Biggest Logo First
Budget for three customer stories, and the plan is your three biggest logos. Before you book them, one question changes which three you should film.
The Deals You Lost to “Timing”
Open your CRM, filter to closed-lost from last quarter, and find the one you can still picture. It got past the first screening call. Two people from their side came to the demo and asked good…
