Don’t Film Your Biggest Logo First
Budget for three customer stories, and the plan is your three biggest logos. Before you book them, one question changes which three you should film.
The Deals You Lost to “Timing”
Open your CRM, filter to closed-lost from last quarter, and find the one you can still picture. It got past the first screening call. Two people from their side came to the demo and asked good…
Welcome to Testimonial Labs
Before your prospects commit, they look for reassurance. They want to hear from someone in a similar role, at a similar company, who faced a similar problem. They want proof that what you are selling actually works. Meanwhile, your competitors...
